Case Study

A Century of Legal Excellence

In 1923 South Texas College of Law Houston was established by prominent Houston leaders to ensure working professionals could gain an exceptional legal education. So began a tradition of educational excellence and relevant career preparation. In 2023 the school spent the year celebrating a century of legal excellence. This offered many opportunities to showcase and display, across multiple media platforms, the schools' commitment to Honoring the Past, Celebrating the Present, and Building the Future.

OUTDOOR WINDOW WRAP
Taking advantage of the covered outdoor patio area, a historical timeline highlighted key moments from the history of Houston's Oldest Law School.

CENTENNIAL T-SHIRTS
Sporting the school's colors of navy blue and yellow, with an added metallic gold ink, these became the "must have" for students, faculty, and staff alike.

InRe MAGAZINE
The school's magazine was a prime vehicle in telling its Centennial story. With a wrap-around cover design that included images spanning the school's 100 years, and a glossy, raised digital gold-foil art element, this piece looked great in school and law offices across the country.

CUSTOM DIE CUT CENTENNIAL TABLE TENTS
Over the course of the centennial year celebration there were any number of celebratory events. These super glossy table tents that incorporated the school's legal eagle "mascot" along with the centennial brand were on hand to decorate the rooms.

FOUNDER'S DAY DIGITAL INVITATION
To generate buzz and get everyone's attention, an e-vite was sent out to all faculty, staff, and students. It was posted on social media as well so that the larger Houston community could attend.

FOUNDER'S DAY CELEBRATION
The high-point of the yearlong celebration was the Founder's Day Event which ran from the morning till late at night..